By Neil deMause
IN THE 1930s, legendary hockey owner Conn Smythe was displeased by newspaper coverage of his Toronto Maple Leafs. Smythe’s solution: He approached Toronto Star publisher Joe Atkinson with a promise to take out $20,000 in advertising annually. In exchange, Atkinson would raise his hockey writers’ salaries by $20,000 – as a reward for more “honest” reporting. Continue reading
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