Monthly Archives: January 2007

The sports press is the world’s best advertising agency

Sports editors of daily newspapers all over the world allow the sports industry to set the agenda and the priorities for coverage of sports events.

By Søren Schultz Jørgensen

That is the main conclusion of the biggest survey ever of sports journalism which has been undertaken by the Danish think-tank on news, the House of Monday Morning, on commission from the world conference on sport and society, Play the Game, and the Danish Institute for Sports Studies. Continue reading

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