Monthly Archives: June 2009

For your information: gold doesn’t come cheap

Athletes and B2ten make a business case for Olympic glory

By KEN MACQUEEN, Maclean’s, June 25, 2009

IT WAS the spring of 2007, early days for the elite, little-known band of amateur athletes known as B2ten. Barry Heck, a Calgary merchant banker, wasn’t sure what to expect. He had, as requested, assembled a group of civic-minded Calgary business leaders to hear a pitch. The star at the breakfast meeting was Jennifer Heil of Spruce Grove, Alta., a gold medallist in mogul skiing at the Turin Olympics and, not insignificantly, a commerce student at McGill University. Also there was her coach and boyfriend, Dominick Gauthier, and J.D. Miller, a Montreal-based consultant in banking, mergers and acquisitions, and a friend and mentor to both. The three are the heart, soul and brains of B2ten, an organization they founded to shake up amateur sport funding by connecting Canadian business leaders with Olympic-level athletes – not as sponsors but as donors and mentors. The “B” stands for a business approach to investing in performance. That day they gathered on behalf of Helen Upperton, a Calgary bobsled pilot with huge promise. Heck recalls Upperton was nervous, and then she began to speak. Continue reading

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