Sochi 2014: Commercialization of sport

Ads or AthletesOlympic action accounted for just 24.4 per cent of NBC’s primetime and late-Night broadcasts on Tuesday, February 11, according to a study by The Wall Street Journal, less than breaks in the Olympic action (26.8 per cent ) and almost 22 minutes less than commercials (per cent ). A similar Journal analysis from 2010 found that Olympic action made up 25.5 per cent of a Vancouver Games broadcast. “But NBC pays billions of dollars for Olympic broadcast rights because of what happens between the Games: commercials. In fact, some of the most prominent advertisements were for NBC…”

 

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