Football Association of England fined by UEFA after Euro 2020 semi-finals

The Union of European Football Associations fined the Football Association of England 30 thousand euros for the behaviour of the fans of the national team during the European Championship match against Denmark, the press service of UEFA reported.

On July 7, the England national team defeated Denmark with a score of 2: 1 and reached the final of the European Championship. During the match, the fans shone a laser pointer in the eyes of the Danish goalkeeper Kasper Schmeichel, and also behaved inappropriately during the performance of the Danish anthem and launched pyrotechnics. 

Based on these facts, UEFA initiated a disciplinary case. 

England will meet Italy in the final of the Euro, which will be held on July 11 in London. Of their seven games played, six will have been at Wembley. 

To lift international silverware on home soil would bring unrivalled career highs for the athletes but also financial rewards for the Football Association for winning the country’s first European Championship crown. UEFA alone will wire over €27.75 million (almost £24 million) in prize money if they win Sunday night’s final, while commercial partners would also pay substantial dividends if football does “come home.”

BT hold a five-year sponsorship deal worth £12 million per season to be lead sponsors until 2024, while EE, Budweiser, McDonald’s, Snickers and Deliveroo are included among the FA’s 29 commercial partners.

England’s kit manufacturer, Nike, holds the longest commitment of those, with a deal running until 2030. A 12-year contract extension effective from 2018 was struck in 2016 worth £400 million. Performance-related bonuses, such as winning a major tournament, were also included, alongside penalties should England fail to qualify for tournaments. Reaching the World Cup semi-finals in 2018 brought a £10 million bonus from Nike, according to reports.