Tag Archives: B2ten

Own the Podium – a negation of the spirit of friendship and solidarity

Vancouver, February 12, 2010: Mass demonstration at opening ceremony of the Winter Olympics. (Photo: kk+ — Flickr)

By PEGGY MORTON, TML Daily, February 27, 2010

MANY people are asking why Canada came into these games with the slogan “own the podium.” Why is this put as the aim of the games and the measure of success or failure? After all, Canada’s population is only 33 million, while the U.S. has almost ten times that number of people, the Russian Federation more than four times our population. Germany has more than 81 million people while China’s population is more than one billion greater than that of Canada. Continue reading

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Canada group makes medals its business

By KEVIN HELLIKER and GEOFFREY A. FOWLER, Wall Street Journal

(February 12, 2010) – Canada’s drive to win Olympic gold at home, a goal that eluded it in two prior Games, has a secret weapon this time.

It is a reclusive group of business leaders that provides a select group of Olympic hopefuls with special assistance, from the latest equipment to sports psychologists. B2ten it is called. Continue reading

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Filed under Olympics – Vancouver

For your information: gold doesn’t come cheap

Athletes and B2ten make a business case for Olympic glory

By KEN MACQUEEN, Maclean’s, June 25, 2009

IT WAS the spring of 2007, early days for the elite, little-known band of amateur athletes known as B2ten. Barry Heck, a Calgary merchant banker, wasn’t sure what to expect. He had, as requested, assembled a group of civic-minded Calgary business leaders to hear a pitch. The star at the breakfast meeting was Jennifer Heil of Spruce Grove, Alta., a gold medallist in mogul skiing at the Turin Olympics and, not insignificantly, a commerce student at McGill University. Also there was her coach and boyfriend, Dominick Gauthier, and J.D. Miller, a Montreal-based consultant in banking, mergers and acquisitions, and a friend and mentor to both. The three are the heart, soul and brains of B2ten, an organization they founded to shake up amateur sport funding by connecting Canadian business leaders with Olympic-level athletes – not as sponsors but as donors and mentors. The “B” stands for a business approach to investing in performance. That day they gathered on behalf of Helen Upperton, a Calgary bobsled pilot with huge promise. Heck recalls Upperton was nervous, and then she began to speak. Continue reading

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