Tag Archives: Bronfmans

Canada group makes medals its business

By KEVIN HELLIKER and GEOFFREY A. FOWLER, Wall Street Journal

(February 12, 2010) – Canada’s drive to win Olympic gold at home, a goal that eluded it in two prior Games, has a secret weapon this time.

It is a reclusive group of business leaders that provides a select group of Olympic hopefuls with special assistance, from the latest equipment to sports psychologists. B2ten it is called. Continue reading

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