Characteristically, neither Nike nor any U.S. or European monopoly was named in the FBI indictment of the FIFA officials for corruption. Yet a 1996 deal with “Sportswear Company A” (sic) gave Nike the right to arrange five friendly matches for the Brazilian national team per year, picking both opponents and players included in so-called “Nike games.” BRAD HAYNES AND ANTHONY BOADLE, Reuters Continue reading
Tag Archives: Budweiser
(July 3) – Last week we’ve talked about fierce World Cup marketing battles between big names, like Nike and Adidas. But how do brands market on generic fans, a.k.a., less sporty people?
Coca Cola, the official sponsor, has taken a slightly different marketing approach. Continue reading