Tag Archives: CBS Sports

What is the real narcotic in sports?


Editorial, Shunpiking Magazine

September, 2000, Volume 5, Number 5, Issue #36

In the name of all the competitors I promise that we shall take part in these Olympic Games, respecting and abiding by the rules which govern them, in the true spirit of sportsmanship, for the glory of sport and the honour of our teams. – Olympic oath

THE HUE AND CRY by the sports media about drug infractions and “cheats” in the current Olympics in Sydney, Australia reminds us that there is a murkier, unsporting side to the promotion of international athletics. The intense debate about sport and the responsibilities of athletes also brings to mind an old question; who does sport serve? Is the problem in sport just one of individual athletes? Continue reading


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‘Yes, there is a deal’: The CBS-Nike connection

“Yes, there is a deal … During the last winter Olympics, reporters wore the logo of NorthFace, and NBC reporters have worn the logo of ProPlayer,” McClintock said.

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Nike hijacks US Olympic TV coverage

Editor’s note: Other controversies surround Nike’s involvement with the Nagano Olympics. According to an AP wire story, the corporation’s marketing department created a cross-country skiing team for Kenya, hoping to duplicate the public interest in the 1988 Jamaican bobsled team, which even became the subject of a movie. Continue reading

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