Tag Archives: Coca-Cola

Emirates pulls plug on FIFA

Soccer Corporatization(Nov. 3) – Emirates, the world’s biggest international airline, won’t renew its sponsorship of FIFA, allowing its contract with soccer’s global governing body to expire at the end of the year.

The decision comes after FIFA faced corruption allegations linked to votes for the World Cup and its presidency during the period. Emirates is among FIFA’s six top-tier partners. Four have renewed through at least the next World Cup in Russia and another, Sony Corp. (6758), is in discussions about an extension. Continue reading

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The World Cup of Marketing Part 2: Nike v Adidas

Soccer Corporatization(July 3) – Last week we’ve talked about fierce World Cup marketing battles between big names, like Nike and Adidas. But how do brands market on generic fans, a.k.a., less sporty people?

Coca Cola, the official sponsor, has taken a slightly different marketing approach. Continue reading

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Coca-Cola’s World Cup ad from Palestine blames football struggles on culture, not occupation

“To the uninformed viewer, Palestine is a place where women go to see their liberties stripped away,” writes Sami Kishawi, Sixteen Minutes to Palestine, of the multinational’s bogus and false marketing, World Cup trophy tour. “This is a world sport, but for Palestinians, nothing can be further from the truth.” Continue reading

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Coca-Cola – Colombia: Replay of the 1970s & 1980s

Coca-Cola is a leading corporate sponsor of FIFA and the Olympics and marketed as an iconic symbol of the “American way of life.” We are printing the following indepth report on its practice for the information of readers; its abuses in Colombia, now being integrated into NATO: “Replay of the 1970s & 1980s.”

SINALTRAINAL’s leadership has steadfastly showed the courage and determination to stand up against Coca-Cola, paramilitary threats and death squads. Union President Javier Correa leads demonstraion in Colombia (Photo from “The Coca-Cola Case”)

Strong labor unions are critical to improve wages, working conditions and human rights for all workers and for democracies to flourish. For workers in Colombia and Guatemala, a strong union can also mean the difference between life and death. According to “The Coke Machine,” by Michael Blanding, published in September 2010, “…the union members do look to the lawsuit and the Killer Coke Campaign as the reason they are still alive.” Continue reading

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Indigenous boy protests on pitch during World Cup opening ceremony

An indigenous Guarani boy held up a banner reading 'Demarcation Now!' at the World Cup's opening ceremony.

An indigenous Guarani boy held up a banner reading ‘Demarcation Now!’ at the World Cup’s opening ceremony | Luiz Pires/CGY

2014 FIFA World Cup(June 16) – One of the three Brazilian children who released white doves during the World Cup opening ceremony used the occasion to demand recognition of Indian land rights – but his protest was censored byFIFA.

Immediately after releasing a white dove, Jeguaká Mirim, an indigenous Guarani boy, held up a red banner reading ‘Demarcation Now!’ But his courageous protest was not broadcast, as the TV cameras swiftly cut away.

Jeguaká’s father, Guarani author Olívio Jekupe, said that the act “showed the world that we are not standing still… My son showed the world what we need the most: the demarcation of our lands.” Continue reading

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Sport as apocalypse – Why global sport is in crisis today

Essay by MIKE MARQUSEE, Frontline

Though’t be a sportful combat

Yet in the trial much opinion dwells.

– William Shakespeare, in Troilus and Cressida

EVERYWHERE TODAY, sport commands an increasing proportion of the public discourse – in advertising and politics, newspapers (front page as well as back), television and the Internet. More Londoners watched the telecast of the England vs Germany football confrontation in Euro 2000 in June than bothered to vote in the recent first-ever elections for a London Mayor. Continue reading


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