Tag Archives: Commercialization of Sport

Monopolization of sport: Funds from Europe’s Champions League cement domestic domination

By Steve Menary

Only three new clubs enter this season’s Champions League, the latest edition of the Diversity Index shows and also reveals that the current prizing system fuels competitive imbalances and domestic hegemony.

The 2018/19 edition of the UEFA Champions League will see the competition move nearer to a closed league as the number of clubs making their debut dwindles to just three.

Read more on PlaytheGame website

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Fiat workers to strike over Juventus’ $116 million Cristiano Ronaldo purchase?

A vendor adjusts a Juventus' jerseys with the name of Cristiano Ronaldo exhibited in his shop in Turin, Italy July 7, 2018

© REUTERS / Massimo Pinca

It was recently confirmed that Portuguese football star Cristiano Ronaldo is leaving Real Madrid for Juventus ahead of the start of the next season, and while many Italian football fanatics are excited by his entry into the Serie A League, the move has sparked some condemnation. Continue reading

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The sports industry, a gulf separates two worlds

(July 9) – Lightweight footwear under one hundred grams; swimsuits designed by experts in hydrodynamics that “cut” through the water with maximum efficiency; sensors placed in different accessories that calculate heart rate and provide other real time information; rackets that reduce vibration transfer resulting from the impact of the ball…  Continue reading

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How English football is selling out its fans

In a country with food banks and hospital closures, it’s getting harder to tolerate football’s excesses | MARK TURLEY

Born from the sweat of the industrial working class, among its many nicknames association football has long been known as ‘the people’s game’. The phrase conjures up quaint images; jumpers for goalposts, local pride and vast stands full of flat caps. Since the Victorians codified it, our national love of the sport has become perhaps our most binding cultural myth. Continue reading

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Basketball: Organized cheating and corruption by US universities

Here is the case in a nutshell

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Basketball: US documents detail high-profile schools in organized cheating

Court docs in the college hoops corruption case spell out who ASM Sports paid and how much | Yahoo Sports

As the 2018 edition of “March Madness,” the premier, billion-dollar US college basketball tournament comes to a close on April 2 in San Antonio, Texas, what’s rarely mentioned in the ballyhoo is the latest US college basketball scandal. The media blackout can be contrasted to the hysteria over Russian Olympic athletes, although both cases allegedly involved organized cheating. Further, one of the targets of the US investigation is the German Adidas sportswear monopoly while not a word is breathed about its competitors such as Nike, etc. It is a typical case in which the real perpetrators, who are the people at the top of the corporate university organized in the NCAA, a sports cartel, are cast as the victims who have been taken advantage of. And the actual victims, who are the young high school and college athletes at the very bottom of the system, are cast as the perpetrators. 

Reporters Pete Thamel and Pat Forde of Yahoo Sports “viewed hundreds of pages of documents” they say detail payments from people at the centre of the scandal.

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Manchester City’s plan for global domination

Football has already been transformed by big money – but the capitalists behind Man City are trying to build a global corporation that will change the game for ever | GILES TREMLETT in The Guardian 

(December 15) – On 19 December 2009, Pep Guardiola stood and wept in the middle of Zayed Sports City Stadium in Abu Dhabi. The 38-year-old Barcelona manager clasped a hand across his face as his body gave way to huge, shoulder-heaving sobs. Zlatan Ibrahimović, the club’s towering Swedish striker, wrapped a tattooed arm around Guardiola’s neck and then gave him a vigorous push in order to jolt him out of it. But Guardiola could not stop. Continue reading

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