Tag Archives: Commercialization of Sport

Indigenous Guna force Nike to drop shoe with ‘stolen design’

The Nike Air Force 1 shoe carried a multi-coloured, swirling pattern which claimed to be a tribute to Puerto Rico, featuring a graphic representing the country’s native Coqui frog.

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Panama’s Guna people objected to the launch and pointed out that the design similar to their traditional “mola” textile.

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A final for all time, sacrificed on the altar of the modern game

That is what soccer has become: an entertainment complex squabbled over by fiefs and autocrats, a way of exerting soft power and measuring importance that is worth almost any price, a circus paid for in bread | RORY SMITH

Tens of thousands of River Plate fans who bought tickets for last week’s Copa Libertadores final now will be prevented from seeing it in person | Marcos Brindicci/Reuters Continue reading

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We The ESPN, We The Scotiabank, We The North

By TONY SEED

Soccer CorporatizationThe start time of Friday night’s match between the Boston Celtics and Toronto Raptors held in Toronto was moved back to 8.00 p.m. at the dictate of the US ESPN sports cable TV network. [1] No one complained: Toronto made the big time in the US market. Toronto even won this game of the leading contenders in the NBA East and is 2-0 to start the season. “[Kawhi] Leonard, the team’s superstar newcomer,” reports the Globe and Mail, “was serenaded on a couple of occasions with chants of ’MVP, MVP’ by an adoring hometown crowd.”

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Monopolization of sport: Funds from Europe’s Champions League cement domestic domination

By Steve Menary

Only three new clubs enter this season’s Champions League, the latest edition of the Diversity Index shows and also reveals that the current prizing system fuels competitive imbalances and domestic hegemony.

The 2018/19 edition of the UEFA Champions League will see the competition move nearer to a closed league as the number of clubs making their debut dwindles to just three.

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Fiat workers to strike over Juventus’ $116 million Cristiano Ronaldo purchase?

A vendor adjusts a Juventus' jerseys with the name of Cristiano Ronaldo exhibited in his shop in Turin, Italy July 7, 2018

© REUTERS / Massimo Pinca

It was recently confirmed that Portuguese football star Cristiano Ronaldo is leaving Real Madrid for Juventus ahead of the start of the next season, and while many Italian football fanatics are excited by his entry into the Serie A League, the move has sparked some condemnation. Continue reading

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The sports industry, a gulf separates two worlds

(July 9) – Lightweight footwear under one hundred grams; swimsuits designed by experts in hydrodynamics that “cut” through the water with maximum efficiency; sensors placed in different accessories that calculate heart rate and provide other real time information; rackets that reduce vibration transfer resulting from the impact of the ball…  Continue reading

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Filed under History, Uncategorized

How English football is selling out its fans

In a country with food banks and hospital closures, it’s getting harder to tolerate football’s excesses | MARK TURLEY

Born from the sweat of the industrial working class, among its many nicknames association football has long been known as ‘the people’s game’. The phrase conjures up quaint images; jumpers for goalposts, local pride and vast stands full of flat caps. Since the Victorians codified it, our national love of the sport has become perhaps our most binding cultural myth. Continue reading

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Filed under Soccer / Football