(December 15) – On 19 December 2009, Pep Guardiola stood and wept in the middle of Zayed Sports City Stadium in Abu Dhabi. The 38-year-old Barcelona manager clasped a hand across his face as his body gave way to huge, shoulder-heaving sobs. Zlatan Ibrahimović, the club’s towering Swedish striker, wrapped a tattooed arm around Guardiola’s neck and then gave him a vigorous push in order to jolt him out of it. But Guardiola could not stop. Continue reading
Tag Archives: Commercialization of Sport
‘Welcomed to death’ – The racism of the US NCAA: Historically Black schools pay the price for a football paycheck
The modern US plantation – The shameful state of college sports without integrity, dignity or sportsmanship and with student athletes exploited as cannon fodder: US Black schools paid to take a whipping. Small schools are unable to properly fund their athletic teams without sending their football and basketball teams out for a complete humiliation while risking injury. | JOE NOCERA
CLEMSON, S.C. (Sept. 18) — Clemson played South Carolina State in college football on Saturday. Both universities field Division I teams, and that is pretty much where the similarities end in terms of athletics.
The No. 5 Tigers have an $83.5 million athletic budget, which includes six strength and conditioning coaches, and chartered jets for some road games. South Carolina State, a historically black school, has an athletic budget of a little more than $9 million and just one strength coach. It travels to games on a bus. Continue reading
Clifford Anderson and Shalyn Meady have already spent $800 on two seats for this year’s Heritage Classic.
The dispute comes as the NHL is using the occasion of its private World Cup of Hockey to run ads on Rogers Sportsnet proclaiming that its players “are playing for the world. Next they will be playing for you.” The tournament is widely perceived to be a “cash grab” and a power grab – a substitute for participation in the Winter Olympics.
Officials from some of the English Premier League’s biggest clubs met with American billionaire Stephen Ross in London in March for preliminary discussions on forming a European Super League, according to a report at the time in The Sun. Continue reading
By STEVE MENARY
(playthegame.org) – With Euro 2016 which started on June 10, international football should be centre stage but the increasing commercialisation of pre-season club friendlies is threatening this opportunity.
What was once a loosely organised series of matches used mainly by club managers to test new players and formations ahead of the forthcoming season has changed completely.
If the NBA can sell it, they will. It is becoming harder and harder to escape its commercialization. As part of the commodification of civil rights leader Martin Luther King, the ESPN sports network even aired a national MLK Day NBA game. Continue reading
NFL broadcasts this year are stuffed with in-house ads marketing uniforms to American women. With fashion tips, cooking and dance lessons, and oogling of athletes, US sports monopolies “usher in a new age of empowerment” for women.–TS
By JULIA LURIE and EDWIN RIOS*
(August 22, 2015) – Last week, the Tampa Bay Buccaneers launched a new campaign to entice female fans. The initiative, called RED, will “re-invent the female fan experience” and “usher in a new age of empowerment for the women of Tampa Bay,” explains team spokeswoman Casey Phillips in a promotional video. Sounds cool, right? Continue reading