Tag Archives: Globalization of sport
This article, first published on February 21, 2014 during the Sochi Winter Olympics exposes both the aim and the method of how the NHL, hand in hand with the sports media, began creating the conditions to justify launching its own private “World Cup of Hockey.”
The discourse runs like this: we poor owners have been victimized and our fans short-changed and held hostage by the Olympics, because “the best league in the world has been shut down” (Prime Time Sports, Rogers Sportsnet, February 18, 2014). “Just look at our empty buildings.” It is reminiscent of the old saw about the thief crying “stop thief!” | TONY SEED*
SEEMINGLY out of the blue, the National Hockey League (NHL) based in New York sent their fabled Stanley Cup trophy to Sochi. The media slavered when it made its appearance at Canada House on Monday, February 17th. The iconic silver trophy had seemingly fallen from the sky or appeared as if a gift from the gods of sport with a spiritual significance comparable to a burning bush.
In the media euphoria, Canadian Olympic members were organized to pose with the trophy and world champion figure skater Patrick Chan to bless it with a kiss.
Four-time Olympian skier Brian Stemmle, also a CBC analyst, denounced the maneouvre, rightly asking: “Why is the Stanley Cup at Canada House in Sochi? Other athletes don’t bring their trophies. Hate when hockey tries to overshadow other sports.” A new diversion began. Continue reading
Officials from some of the English Premier League’s biggest clubs met with American billionaire Stephen Ross in London in March for preliminary discussions on forming a European Super League, according to a report at the time in The Sun. Continue reading
By STEVE MENARY
(playthegame.org) – With Euro 2016 which started on June 10, international football should be centre stage but the increasing commercialisation of pre-season club friendlies is threatening this opportunity.
What was once a loosely organised series of matches used mainly by club managers to test new players and formations ahead of the forthcoming season has changed completely.
If the NBA can sell it, they will. It is becoming harder and harder to escape its commercialization. As part of the commodification of civil rights leader Martin Luther King, the ESPN sports network even aired a national MLK Day NBA game. Continue reading
(July 3) – Last week we’ve talked about fierce World Cup marketing battles between big names, like Nike and Adidas. But how do brands market on generic fans, a.k.a., less sporty people?
Coca Cola, the official sponsor, has taken a slightly different marketing approach. Continue reading
“To the uninformed viewer, Palestine is a place where women go to see their liberties stripped away,” writes Sami Kishawi, Sixteen Minutes to Palestine, of the multinational’s bogus and false marketing, World Cup trophy tour. “This is a world sport, but for Palestinians, nothing can be further from the truth.” Continue reading