Tag Archives: Globalization of sport

US billionaire discusses European super league with UK soccer billionaires

Soccer CorporatizationAn American billionaire is attempting to lure Europe’s elite clubs to form a continental super league

Officials from some of the English Premier League’s biggest clubs met with American billionaire Stephen Ross in London in March for preliminary discussions on forming a European Super League, according to a report at the time in The Sun. Continue reading

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Commercialization of English football: The corruption of pre-season friendlies

60 per cent of the English Premier League pre-season friendlies in the 2013/14 season was played overseas | Jon Candy/Flickr

By STEVE MENARY

(playthegame.org) – With Euro 2016 which started on June 10, international football should be centre stage but the increasing commercialisation of pre-season club friendlies is threatening this opportunity.

What was once a loosely organised series of matches used mainly by club managers to test new players and formations ahead of the forthcoming season has changed completely.

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NBA to sell corporate ads on jerseys

nascar-logo.2(April 16) – It seems there is no sphere of human endeavour and nature that capital does not strive to exploit.

If the NBA can sell it, they will. It is becoming harder and harder to escape its commercialization. As part of the commodification of civil rights leader Martin Luther King, the ESPN sports network even aired a national MLK Day NBA game. Continue reading

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The World Cup of Marketing Part 2: Nike v Adidas

Soccer Corporatization(July 3) – Last week we’ve talked about fierce World Cup marketing battles between big names, like Nike and Adidas. But how do brands market on generic fans, a.k.a., less sporty people?

Coca Cola, the official sponsor, has taken a slightly different marketing approach. Continue reading

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The World Cup of Marketing Part 1: Nike v Adidas

Stephanie Barnes, cubasi.cu

Soccer Corporatization(July 3) – After spending yesterday morning glued to the USA vs. Germany game, Marketo has officially contracted World Cup Fever.

But we aren’t just in it for the team rivalry – we’ve also been fascinated by the ads. The FIFA World Cup is more than a sporting event; it’s a chance for brands to go head to head on our TVs, our mobile devices, and all over social media.

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Coca-Cola’s World Cup ad from Palestine blames football struggles on culture, not occupation

“To the uninformed viewer, Palestine is a place where women go to see their liberties stripped away,” writes Sami Kishawi, Sixteen Minutes to Palestine, of the multinational’s bogus and false marketing, World Cup trophy tour. “This is a world sport, but for Palestinians, nothing can be further from the truth.” Continue reading

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Eduardo Galeano, the World Cup and the corporatization of soccer

2014 FIFA World Cup[Introduction from TomDispatch] Over the next few weeks, we will see all that is beautiful and all that is damned in soccer at the FIFA World Cup in Brazil. Hundreds of millions will swoon at the sight of the gods of the global game — Argentina’s Lionel Messi, Portugal’s Cristiano Ronaldo, Uruguay’s Luis Suarez, Italy’s Andrea Pirlo, England’s Wayne Rooney — plying their exquisite trade across the newly built or expensively refurbished stadiums on which Brazil, according to the Wall Street Journal, has spent $3.6 billion over the last few years. Continue reading

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