Tag Archives: ISL Marketing

The owners of the game

An excerpt from the 1995 book “Soccer in Sun and Shadow.” EDUARDO GALEANO

Flags of FIFA (2nd R) and Conmebol (R) are pictured outside the Brazilian Football Confederation (CBF) headquarters in Rio de Janeiro, Brazil May 28, 2015.

Flags of FIFA (2nd R) and Conmebol (R) are pictured outside the Brazilian Football Confederation (CBF) headquarters in Rio de Janeiro, Brazil May 28, 2015 | Photo: Reuters

FIFA, who has its throne and holds court in Zurich, the International Olympic Committee, which rules from Lausanne, and the ISL Marketing company, who conducts its business from Lucerne, manages the World Cup and the Olympics. As we can tell, these three powerful organizations maintain their head offices in Switzerland, a country made famous due to William Tell’s marksmanship, the precision of its watches, and religious devotion to bank secrecy. Coincidentally, all three hold an extraordinary degree of shame when it comes to the money that passes through their hands, and the money that remains in their hands. Continue reading

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Sport as apocalypse – Why global sport is in crisis today

Essay by MIKE MARQUSEE, Frontline

Though’t be a sportful combat

Yet in the trial much opinion dwells.

– William Shakespeare, in Troilus and Cressida

EVERYWHERE TODAY, sport commands an increasing proportion of the public discourse – in advertising and politics, newspapers (front page as well as back), television and the Internet. More Londoners watched the telecast of the England vs Germany football confrontation in Euro 2000 in June than bothered to vote in the recent first-ever elections for a London Mayor. Continue reading

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