The annual US college hoops hysteria known as March Madness generates a multibillion-dollar wave of revenue – but the players don’t receive a dime of it. And this includes the 25 Canadian youth being hyped by TSN, which does not broadcast Canadian college games, as “the next generation of basketball” for self-serving reasons.
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Dave Zirin, The Nation (April 1, 2013) – THE corruption extends to the college sports media industry. Over the past decade, the number of college football and basketball games broadcast on ESPN channels has skyrocketed from 491 to 1,320. ESPN now happens to be both the number-one broadcaster of college football and basketball and those sports’ number-one news provider. Covering sports and shilling for the industry have become carnally intertwined. Nationally credited journalists from ESPN and other media outlets reportedly show up at the Fiesta Bowl a week in advance, where they stay at the finest resorts and receive a different expensive present every day, courtesy of the tournament’s corporate sponsors. Continue reading