Last September, the National Football League struck a deal with Frito-Lay that allowed the company to produce limited-edition bags of Tostitos tortilla chips, with each package bearing the logo of one of 19 featured NFL teams. Several months earlier, Major League Baseball announced that Nathan’s Famous would be its first-ever official hot dog. Now the first-ever comprehensive analysis of such food and beverage sponsorships by major sports organizations shows just how pervasive these deals are. The confusing messages they send about physical fitness and healthy eating habits can’t be helping our national problem with obesity . Continue reading
Court docs in the college hoops corruption case spell out who ASM Sports paid and how much | Yahoo Sports
As the 2018 edition of “March Madness,” the premier, billion-dollar US college basketball tournament comes to a close on April 2 in San Antonio, Texas, what’s rarely mentioned in the ballyhoo is the latest US college basketball scandal. The media blackout can be contrasted to the hysteria over Russian Olympic athletes, although both cases allegedly involved organized cheating. Further, one of the targets of the US investigation is the German Adidas sportswear monopoly while not a word is breathed about its competitors such as Nike, etc. It is a typical case in which the real perpetrators, who are the people at the top of the corporate university organized in the NCAA, a sports cartel, are cast as the victims who have been taken advantage of. And the actual victims, who are the young high school and college athletes at the very bottom of the system, are cast as the perpetrators.
Reporters Pete Thamel and Pat Forde of Yahoo Sports “viewed hundreds of pages of documents” they say detail payments from people at the centre of the scandal.
An overall inside view of Raymond James Stadium November 11, 2013 in Tampa, Fla. before an NFL game between the Miami Dolphins and the Tampa Bay Buccaneers. The promotion was nationally televised on Monday Night Football. 50,000 cards were provided to fans by USAA, the official military appreciation sponsor of the NFL | David Drapkin/AP images for USAA)
Let an athlete express a progressive political view, and the media goes into hysterics to marginalize him. For the owners, however, it is viewed as routine: business as usual, as the following article demonstrates, itemizing how major owners are donating money to Hillary Clinton, Donald Trump and others. Continue reading
Jos 9:21 And the princes said concerning them: ‘Let them live’; so they became hewers of wood and drawers of water unto all the congregation, as the princes had spoken concerning them.
(April 18) – The start time of a professional basketball game has brought to the fore the national question in Canadian sport.
“One of the competing media conglomerates that owns part of the Toronto Raptors is at least complicit in the team being stuck with an unenviable starting time for Game 1 of its playoff series,” Doug Smith reported in the Toronto Star. Continue reading
(April 16) – It seems there is no sphere of human endeavour and nature that capital does not strive to exploit.
If the NBA can sell it, they will. It is becoming harder and harder to escape its commercialization. As part of the commodification of civil rights leader Martin Luther King, the ESPN sports network even aired a national MLK Day NBA game. Continue reading