Tag Archives: Nike

The sports industry, a gulf separates two worlds

(July 9) – Lightweight footwear under one hundred grams; swimsuits designed by experts in hydrodynamics that “cut” through the water with maximum efficiency; sensors placed in different accessories that calculate heart rate and provide other real time information; rackets that reduce vibration transfer resulting from the impact of the ball…  Continue reading


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NBA to sell corporate ads on jerseys

nascar-logo.2(April 16) – It seems there is no sphere of human endeavour and nature that capital does not strive to exploit.

If the NBA can sell it, they will. It is becoming harder and harder to escape its commercialization. As part of the commodification of civil rights leader Martin Luther King, the ESPN sports network even aired a national MLK Day NBA game. Continue reading

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Nazi origins of Adidas and Puma tennis shoes

Sneakers, Nazis, and a family feud. Two German brothers battled each other to build the Puma and Adidas empires

Review of Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud that Forever Changed the Business of Sport Continue reading


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IAAF: Who is the ‘real’ Sebastian Coe?

Comment: The International Association of Athletics Federations (IAAF), headed by its newly-elected president Sebastian Coe, has suspended Russia’s track and field federation by a 22-1 vote. The vote came within one week of a controversial report issued by the World Anti-Doping Association (WADA) citing Russia – and no other country – for doping violations under the pretext of high ideals. The meeting in London was hastily convened by Coe, himself a vice-president of the IAAF since 2007. ANDREAS SELLIAAS* analyses Coe’s compromised background and comments on his mounting challenges. Originally posted on this blog on August 20, 2015

Will newly elected athletics president Seb Coe (photo) get the IAAF back on its feet? | Andy Miah/Flickr

Will newly elected athletics president Seb Coe (photo) get the IAAF back on its feet? | Andy Miah/Flickr

(August 20) — Lord Sebastian Coe was Wednesday elected as new president of theInternational Association of Athletics Federations ahead of Sergey Bubka. Winning 115-92 was a comfortable, but not overwhelming victory. But for the former middle distance ace and successful leader of the 2012 London Olympics this was a great day. Continue reading

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Brazil probe of Nike, other sponsors

Nike Brazil Kit Launch February 10, 2011 | Alan Clarke

Nike Brazil Kit Launch February 10, 2011 | Alan Clarke

Soccer CorporatizationCharacteristically, neither Nike nor any U.S. or European monopoly was named in the FBI indictment of the FIFA officials for corruption. Yet a 1996 deal with “Sportswear Company A” (sic) gave Nike the right to arrange five friendly matches for the Brazilian national team per year, picking both opponents and players included in so-called “Nike games.” BRAD HAYNES AND ANTHONY BOADLE, Reuters Continue reading

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The World Cup of Marketing Part 1: Nike v Adidas

Stephanie Barnes, cubasi.cu

Soccer Corporatization(July 3) – After spending yesterday morning glued to the USA vs. Germany game, Marketo has officially contracted World Cup Fever.

But we aren’t just in it for the team rivalry – we’ve also been fascinated by the ads. The FIFA World Cup is more than a sporting event; it’s a chance for brands to go head to head on our TVs, our mobile devices, and all over social media.

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What is the real narcotic in sports?


Editorial, Shunpiking Magazine

September, 2000, Volume 5, Number 5, Issue #36

In the name of all the competitors I promise that we shall take part in these Olympic Games, respecting and abiding by the rules which govern them, in the true spirit of sportsmanship, for the glory of sport and the honour of our teams. – Olympic oath

THE HUE AND CRY by the sports media about drug infractions and “cheats” in the current Olympics in Sydney, Australia reminds us that there is a murkier, unsporting side to the promotion of international athletics. The intense debate about sport and the responsibilities of athletes also brings to mind an old question; who does sport serve? Is the problem in sport just one of individual athletes? Continue reading

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