Tag Archives: Obesity
For those who aren’t professional runners, sports drinks and energy bars don’t provide nutritional value. JILL RICHARDSON*
(July 22) – Americans spent $5.5 billion on sports drinks, mostly Gatorade and Powerade last year. Even 12 per cent of elementary school kids drink sports drinks. And that doesn’t even count expenditures on other sports nutrition products, like an estimated $583 million spent on nutrition bars in 2013, or the more than 25 million packets of GU energy gel produced each year.
Endurance athletes have unique nutritional needs, which means at least some of the sports nutrition products on the market serve a crucial purpose. But how many of us guzzle Gatorade while training for a marathon, and how many of us drink it while sitting on the couch?