Last September, the National Football League struck a deal with Frito-Lay that allowed the company to produce limited-edition bags of Tostitos tortilla chips, with each package bearing the logo of one of 19 featured NFL teams. Several months earlier, Major League Baseball announced that Nathan’s Famous would be its first-ever official hot dog. Now the first-ever comprehensive analysis of such food and beverage sponsorships by major sports organizations shows just how pervasive these deals are. The confusing messages they send about physical fitness and healthy eating habits can’t be helping our national problem with obesity . Continue reading
For four years and counting, Canadian kids have received a failing grade (D-) in their overall physical activity skills, according to ParticipACTION’s 2016 Report Card on Physical Activity for Children and Youth. Only 9% of kids (between the ages of 5 and 17) get the recommended 60 minutes of daily physical activity. Continue reading
Sitting for long periods of time has a direct correlation with obesity, especially in men |
For those who aren’t professional runners, sports drinks and energy bars don’t provide nutritional value. JILL RICHARDSON*
(July 22) – Americans spent $5.5 billion on sports drinks, mostly Gatorade and Powerade last year. Even 12 per cent of elementary school kids drink sports drinks. And that doesn’t even count expenditures on other sports nutrition products, like an estimated $583 million spent on nutrition bars in 2013, or the more than 25 million packets of GU energy gel produced each year.
Endurance athletes have unique nutritional needs, which means at least some of the sports nutrition products on the market serve a crucial purpose. But how many of us guzzle Gatorade while training for a marathon, and how many of us drink it while sitting on the couch?