Tag Archives: Olympics – Barcelona 1992

Samaranch: ‘Great survivor’ and Spanish fascist who left corrupted Olympic legacy

Olympic rings, money.SamaranchBy ANDREW JENNINGS*

(April 22) – Juan Antonio Samaranch, who has died aged 89, led the International Olympic Committee to its greatest prosperity and its worst corruption scandal. He took control as commercial sponsorship turned to sport for new marketing opportunities and reoriented the games into a marketing vehicle for the world’s best-known consumer products. Continue reading

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