Tag Archives: Puma

The sports industry, a gulf separates two worlds

(July 9) – Lightweight footwear under one hundred grams; swimsuits designed by experts in hydrodynamics that “cut” through the water with maximum efficiency; sensors placed in different accessories that calculate heart rate and provide other real time information; rackets that reduce vibration transfer resulting from the impact of the ball…  Continue reading

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Nazi origins of Adidas and Puma tennis shoes

Sneakers, Nazis, and a family feud. Two German brothers battled each other to build the Puma and Adidas empires

Review of Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud that Forever Changed the Business of Sport Continue reading

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