Tag Archives: Rwanda

When the poor sponsor the rich: Rwanda and Arsenal FC

Filip Reyntjens* tells how one of the world’s poorest countries came to sponsor one of the Britain’s richest soccer teams

Arsenal FC’s new sponsor is Rwanda. Twitter/@Arsenal

Rwanda keeps surprising. Recently the Rwandan Development Board signed a sleeve sponsoring deal with London Premier League club, Arsenal. Over a three-year period, the 200 sq centimetre ad “Visit Rwanda” will cost the country USD$39 million. Continue reading

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