Tag Archives: Sponsorship Market

The sports industry, a gulf separates two worlds

(July 9) – Lightweight footwear under one hundred grams; swimsuits designed by experts in hydrodynamics that “cut” through the water with maximum efficiency; sensors placed in different accessories that calculate heart rate and provide other real time information; rackets that reduce vibration transfer resulting from the impact of the ball…  Continue reading

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Sport as apocalypse – Why global sport is in crisis today

Essay by MIKE MARQUSEE, Frontline

Though’t be a sportful combat

Yet in the trial much opinion dwells.

– William Shakespeare, in Troilus and Cressida

EVERYWHERE TODAY, sport commands an increasing proportion of the public discourse – in advertising and politics, newspapers (front page as well as back), television and the Internet. More Londoners watched the telecast of the England vs Germany football confrontation in Euro 2000 in June than bothered to vote in the recent first-ever elections for a London Mayor. Continue reading

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