Tag Archives: Sports Sponsorship

Coca-Cola’s World Cup ad from Palestine blames football struggles on culture, not occupation

“To the uninformed viewer, Palestine is a place where women go to see their liberties stripped away,” writes Sami Kishawi, Sixteen Minutes to Palestine, of the multinational’s bogus and false marketing, World Cup trophy tour. “This is a world sport, but for Palestinians, nothing can be further from the truth.” Continue reading

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Indigenous boy protests on pitch during World Cup opening ceremony

An indigenous Guarani boy held up a banner reading 'Demarcation Now!' at the World Cup's opening ceremony.

An indigenous Guarani boy held up a banner reading ‘Demarcation Now!’ at the World Cup’s opening ceremony | Luiz Pires/CGY

2014 FIFA World Cup(June 16) – One of the three Brazilian children who released white doves during the World Cup opening ceremony used the occasion to demand recognition of Indian land rights – but his protest was censored byFIFA.

Immediately after releasing a white dove, Jeguaká Mirim, an indigenous Guarani boy, held up a red banner reading ‘Demarcation Now!’ But his courageous protest was not broadcast, as the TV cameras swiftly cut away.

Jeguaká’s father, Guarani author Olívio Jekupe, said that the act “showed the world that we are not standing still… My son showed the world what we need the most: the demarcation of our lands.” Continue reading

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Eduardo Galeano, the World Cup and the corporatization of soccer

2014 FIFA World Cup[Introduction from TomDispatch] Over the next few weeks, we will see all that is beautiful and all that is damned in soccer at the FIFA World Cup in Brazil. Hundreds of millions will swoon at the sight of the gods of the global game — Argentina’s Lionel Messi, Portugal’s Cristiano Ronaldo, Uruguay’s Luis Suarez, Italy’s Andrea Pirlo, England’s Wayne Rooney — plying their exquisite trade across the newly built or expensively refurbished stadiums on which Brazil, according to the Wall Street Journal, has spent $3.6 billion over the last few years. Continue reading

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London 2012: The fantasy of the Olympic Opening Ceremony

Opposition to militarisation of Olympics

THE monopoly media is agog with the “spectacular” Opening Ceremony of the XXX Olympic Games, the flighty appearance of a feudal monarch protected by a hero of British intelligence, a song recycled from the 1960s, Mary Poppins, etc. But what was the significance of this spectacle? What image of Britain is being promoted through this extravaganza? Here is an independent British view of a very British manipulation… Continue reading

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London 2012: Meet the real International Olympic Committee

MEET THE International Olympic Committee, the folks in the priority traffic lanes, the best hotels and the best and empty seats at the London (and before that Vancouver) Olympics, allegedly the “most ethical Games ever.” Who are these people enjoying such exceptional privileges and extraordinary prerogatives? Continue reading

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London 2012: Hysteria and militarization

Community protest June 30, 2012 against the installation of missiles throughout London as part of “security” during the Olympics

MUCH HYSTERIA is being generated over the issue of “security” during the London 2012 Olympic Games, which has its opening ceremony on July 27.

The Games have become a pretext for the militarisation of society, and as a training exercise for the military, besides being organised to serve the interests of the financial oligarchy, not the people. Continue reading

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London 2012: Too big for whom?

IF THE SIZE of the Olympics are not reduced, they may become awarded only to rich and authoritarian regimes in the future. Professor Jean-Loup Chappelet, sports governance expert at IDHEAP in Lausanne, analyses the risks of Olympic gigantism.

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