[Introduction from TomDispatch] Over the next few weeks, we will see all that is beautiful and all that is damned in soccer at the FIFA World Cup in Brazil. Hundreds of millions will swoon at the sight of the gods of the global game — Argentina’s Lionel Messi, Portugal’s Cristiano Ronaldo, Uruguay’s Luis Suarez, Italy’s Andrea Pirlo, England’s Wayne Rooney — plying their exquisite trade across the newly built or expensively refurbished stadiums on which Brazil, according to the Wall Street Journal, has spent $3.6 billion over the last few years. Continue reading
Tag Archives: Sports Sponsorship
THE monopoly media is agog with the “spectacular” Opening Ceremony of the XXX Olympic Games, the flighty appearance of a feudal monarch protected by a hero of British intelligence, a song recycled from the 1960s, Mary Poppins, etc. But what was the significance of this spectacle? What image of Britain is being promoted through this extravaganza? Here is an independent British view of a very British manipulation… Continue reading
MEET THE International Olympic Committee, the folks in the priority traffic lanes, the best hotels and the best and empty seats at the London (and before that Vancouver) Olympics, allegedly the “most ethical Games ever.” Who are these people enjoying such exceptional privileges and extraordinary prerogatives? Continue reading
MUCH HYSTERIA is being generated over the issue of “security” during the London 2012 Olympic Games, which has its opening ceremony on July 27.
The Games have become a pretext for the militarisation of society, and as a training exercise for the military, besides being organised to serve the interests of the financial oligarchy, not the people. Continue reading
IF THE SIZE of the Olympics are not reduced, they may become awarded only to rich and authoritarian regimes in the future. Professor Jean-Loup Chappelet, sports governance expert at IDHEAP in Lausanne, analyses the risks of Olympic gigantism.
ON MAY 24 more than one hundred locked-out Rio Tinto workers from Alma, Quebec, demonstrated in front of the Quebec City Convention Centre as part of the Off the Podium Campaign to demand that Rio Tinto be withdrawn from the sponsors of the upcoming London Olympics and not be allowed to produce the Olympic medals. The demonstration was held as the International Olympic Committee was meeting in Quebec City in preparation for the Olympics. Continue reading
Essay by MIKE MARQUSEE, Frontline
Yet in the trial much opinion dwells.
– William Shakespeare, in Troilus and Cressida
EVERYWHERE TODAY, sport commands an increasing proportion of the public discourse – in advertising and politics, newspapers (front page as well as back), television and the Internet. More Londoners watched the telecast of the England vs Germany football confrontation in Euro 2000 in June than bothered to vote in the recent first-ever elections for a London Mayor. Continue reading