Last September, the National Football League struck a deal with Frito-Lay that allowed the company to produce limited-edition bags of Tostitos tortilla chips, with each package bearing the logo of one of 19 featured NFL teams. Several months earlier, Major League Baseball announced that Nathan’s Famous would be its first-ever official hot dog. Now the first-ever comprehensive analysis of such food and beverage sponsorships by major sports organizations shows just how pervasive these deals are. The confusing messages they send about physical fitness and healthy eating habits can’t be helping our national problem with obesity . Continue reading →
Is this small town hockey? | discountwallcovering.com
By PRETT PARDY*
A Maclean’s Magazine article by Aaron Hutchins asks “What can our big cities learn from Ste. Anne, Man.?” in regards to producing “a women’s hockey juggernaut, brought to you by small cities and towns.” Of the 23 players on the national women’s team, none of them hail from any Canada’s five largest cities, which together account for 21 per cent of the Canadian population. Instead, 17 are from hometowns of less than 250,000 people. The article is an ode to the virtues of smaller communities for athlete development, focusing on increased ice time, less structured play on outdoor rinks, and even being safer. While there is some truth to these arguments (but not the safety one, the opposite is actually true; though nowhere in Canada is as dangerous as people often imagine), this romanticization is quite misleading. Continue reading →
Jawahar Halbiyeh and Adam Jamous three years after they were shot and injured | Mondoweiss/Sheren Khalel
By SHEREN KALEL*
(April 24) – Adam Jamous and Jawahar Halbiyeh will never forget their last ever soccer practice, even if it was three years ago. It was nearing the end of winter on the last day of January — they were tired and it was late. Their hometown, in a section of occupied Jerusalem that lies on the West Bank side of the separation wall known as Abu Dis, is usually quiet by 10:30 when they were walking home. The sharp whiz of the first bullet cracking through the air came as a surprise. Continue reading →
After being celebrated for a decade of good work, Nunavik Youth Hockey Development Program in northern Quebec is being told it had strayed from its crime prevention mandate to focus on winning tournaments.
By ALLAN WOODS
MONTREAL (Feb. 28) —Joé Juneau spent a lifetime learning about teamwork and determination as a collegiate hockey player, an aeronautical engineering student and 13 seasons in the NHL.
He has been trying to instill those same values in the Arctic villages of northern Quebec with a hockey program aimed at keeping Inuit youth on a path clear of the hazards of boredom, unemployment, addiction and crime that plague the region. Continue reading →
For four years and counting, Canadian kids have received a failing grade (D-) in their overall physical activity skills, according to ParticipACTION’s 2016 Report Card on Physical Activity for Children and Youth. Only 9% of kids (between the ages of 5 and 17) get the recommended 60 minutes of daily physical activity. Continue reading →