“Yes, there is a deal … During the last winter Olympics, reporters wore the logo of NorthFace, and NBC reporters have worn the logo of ProPlayer,” McClintock said.
Monthly Archives: February 1998
Editor’s note: Other controversies surround Nike’s involvement with the Nagano Olympics. According to an AP wire story, the corporation’s marketing department created a cross-country skiing team for Kenya, hoping to duplicate the public interest in the 1988 Jamaican bobsled team, which even became the subject of a movie. Continue reading