Monthly Archives: February 1998

‘Yes, there is a deal’: The CBS-Nike connection

“Yes, there is a deal … During the last winter Olympics, reporters wore the logo of NorthFace, and NBC reporters have worn the logo of ProPlayer,” McClintock said.

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Nike hijacks U.S. Olympic TV coverage

Editor’s note: Other controversies surround Nike’s involvement with the Nagano Olympics. According to an AP wire story, the corporation’s marketing department created a cross-country skiing team for Kenya, hoping to duplicate the public interest in the 1988 Jamaican bobsled team, which even became the subject of a movie. Continue reading

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Sports without boundaries: U.S. buys an Olympic team

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