Tag Archives: Major League Baseball (MLB)
On October 7, the Edmonton Oilers hockey team checked in at the Ritz-Carlton in downtown Boston, a Marriott hotel. As they got off the bus, the team was greeted by a group of hotel workers on strike, members of Local 26 of the Hospital and Food Servers Union. 7,700 Marriott workers are out in six cities across the USA: San Diego, Detroit, San Francisco, San Jose, and Boston. They are demanding the richest hotel company in the world recognize them. Continue reading
Last September, the National Football League struck a deal with Frito-Lay that allowed the company to produce limited-edition bags of Tostitos tortilla chips, with each package bearing the logo of one of 19 featured NFL teams. Several months earlier, Major League Baseball announced that Nathan’s Famous would be its first-ever official hot dog. Now the first-ever comprehensive analysis of such food and beverage sponsorships by major sports organizations shows just how pervasive these deals are. The confusing messages they send about physical fitness and healthy eating habits can’t be helping our national problem with obesity . Continue reading
| BRIAN WARD*
This article, first published on February 21, 2014 during the Sochi Winter Olympics, exposes both the aim and the method of how the NHL, hand in hand with the sports media, began creating the conditions to justify launching its own private “World Cup of Hockey.”
The discourse runs like this: we poor owners have been victimized and our fans short-changed and held hostage by the Olympics, because “the best league in the world has been shut down” (Prime Time Sports, Rogers Sportsnet, February 18, 2014). “Just look at our empty buildings.” It is reminiscent of the old saw about the thief crying “stop thief!” | TONY SEED*
SEEMINGLY out of the blue, the National Hockey League (NHL) based in New York sent their fabled Stanley Cup trophy to Sochi. The media slavered when it made its appearance at Canada House on Monday, February 17th. The iconic silver trophy had seemingly fallen from the sky or appeared as if a gift from the gods of sport with a spiritual significance comparable to a burning bush.
In the media euphoria, Canadian Olympic members were organized to pose with the trophy and world champion figure skater Patrick Chan to bless it with a kiss.
Four-time Olympian skier Brian Stemmle, also a CBC analyst, denounced the maneouvre, rightly asking: “Why is the Stanley Cup at Canada House in Sochi? Other athletes don’t bring their trophies. Hate when hockey tries to overshadow other sports.”
A new diversion began. Continue reading